How to Use Pinterest for Ecommerce: A Hidden Goldmine for Sales

Learn how to utilize Pinterest for ecommerce success and increase your sales with our comprehensive guide. Discover the hidden goldmine for boosting your online store’s revenue.

In the world of ecommerce, businesses often focus on popular platforms like Instagram, Facebook, or Google Ads. But there’s one powerful platform that’s often overlooked—Pinterest. It’s not just a place for saving pretty pictures or planning dream weddings—Pinterest is a visual search engine and a buyer’s discovery tool.

If you’re running an ecommerce store and not using Pinterest, you’re missing out on millions of potential customers who are actively searching for products, ideas, and inspiration. Unlike social media platforms where posts disappear quickly, pins on Pinterest continue to generate traffic for months, sometimes even years.

In this blog, we’ll take a deep dive into how ecommerce brands can harness the power of Pinterest to drive organic traffic, boost product visibility, and grow sales—without spending money on ads.

Why Pinterest Matters for Ecommerce

Pinterest is more than just a digital mood board—it is a powerful visual discovery engine with immense potential for ecommerce brands. Whether you are selling handmade jewellery, home decor, fashion, or wellness products, Pinterest offers a unique platform where users come with intent—not just to scroll aimlessly, but to discover, plan, and eventually purchase.

Let us break down some key statistics that highlight Pinterest’s ecommerce value:

• 450+ million monthly active users globally mean a massive audience actively engaging with content. And unlike other platforms, Pinterest’s users are looking to do something with what they find—whether that is trying a new recipe, redecorating a room, or buying a product.
• 85% of Pinners use the platform to plan new projects. This makes Pinterest a hub for people in the decision-making phase. They are researching, comparing, and saving ideas for future action—ideal for showcasing products that solve problems or inspire creativity.
• 60% of users discover new brands or products on Pinterest. If you are looking to increase brand awareness or reach people at the top of the funnel, Pinterest is an excellent way to get your products in front of potential customers who are already in a discovery mindset.
• Pinterest drives 33% more referral traffic to shopping sites than Facebook. That means not only are users discovering products, they are clicking through to learn more—and potentially make a purchase. It is a traffic-driving machine, especially when your Pins are optimized with keywords, compelling visuals, and clear calls to action.

Unlike other social platforms where people go to socialize or be entertained, Pinterest users come with intent. They are actively searching for ideas, inspiration, and solutions—making it a fertile ground for ecommerce brands to connect with high-quality, conversion-ready audiences.

Whether you are promoting holiday gift guides, seasonal collections, DIY kits, or lifestyle-enhancing products, Pinterest offers the opportunity to reach people at the exact moment they are ready to engage. It is not just a platform—it is a pathway to purchase.

How Pinterest Works Differently Than Social Media

Pinterest isn’t your typical social media platform. Here’s how it differs:

With the right strategy, Pinterest can keep bringing people to your online store without paying for ads or boosting posts.

Step-by-Step Pinterest Strategy for Ecommerce

Let’s walk you through a full strategy—from setup to conversion.

A business account gives you access to:

• Analytics
• Rich pins (more on this below)
• Website verification
• Pinterest ads (optional)

1. Go to business.pinterest.com
2. Sign up with your business email
3. Add your profile picture (preferably your logo)
4. Write a bio with clear keywords
5. Claim your ecommerce website

Pro Tip: Make sure your display name includes your niche. For example: “BohoHome – Handcrafted Decor & Gifts.”

Pinterest is search-first, so keyword optimization is key

Search your product categories or themes in the Pinterest search bar and see what suggestions appear. These are actual phrases people are searching for.

Example: If you sell skincare products, search “skincare for…”

You might see suggestions like:

• “skincare for oily skin”
• “skincare for summer”
• “skincare routine for teens”

• Your profile name & bio
• Board titles and descriptions
• Pin titles and descriptions
• Image filenames before uploading

Also Read – Boost Ecommerce Organic Traffic Without Spending on Ads

3. Create Boards That Match Your Target Customer’s Interests

Boards are like content folders. Make boards around:

• Product categories: “Eco-Friendly Kitchen Products”
• Seasonal guides: “Mother’s Day Gift Ideas”
• Style types: “Minimalist Fashion Looks”
• Use cases: “Home Office Essentials”

Try to create 10-15 niche-specific boards with clear, keyword-rich titles.

Pro Tip: Mix your product pins with curated content from others to build trust and authority.

4. Design Beautiful, Clickable Pins

Pinterest is visual, so aesthetics matter a lot. Your pins need to catch the eye and also communicate value.

Best practices for pin design:

• Use vertical images (1000 x 1500 px)
• Add text overlay (e.g., “10 Outfit Ideas for Summer 2025”)
• Use bright, clean visuals
• Include your brand logo or website
• Use Canva for easy drag-and-drop design

Try different formats:

• Lifestyle images
• Infographics
• Product close-ups
• Before & after shots
• “How to use” step-by-step visuals

5. Use Rich Pins for Higher Engagement

Rich pins show more details like:

• Product name
• Price
• Availability
• Direct link to the product page

To enable rich pins:

1. Add metadata to your product pages
2. Use Pinterest’s Rich Pin Validator
3. Wait for approval (usually takes a few hours)

Rich pins make your store look more professional and increase click-through rate.

6. Add Pinterest Save Buttons on Your Website

Make it easy for visitors to save your products directly to their boards. This increases visibility and gives your store more exposure across Pinterest.

Add a “Save to Pinterest” button on:

• Product pages
• Blog posts
• Image hover areas

You can do this with Pinterest’s widget builder or use a Shopify/WooCommerce plugin.

Also Read – Google Ads vs. Facebook Ads

7. Post Consistently Without Spamming

Pinterest values fresh pins—new visuals even for the same URL.

Post 5–15 pins daily (not all at once). Schedule them using tools like:

• Tailwind (Pinterest’s official partner)
• Canva (Pro version has scheduler)
• Pinterest’s native scheduling tool

Spread them across different boards and use different titles, descriptions, and designs for the same product.

8. Create Seasonal & Trend-Based Content

Pinterest users are planners—they start searching early.

Plan your content 1–2 months in advance for key seasons like:

• Valentine’s Day
• Raksha Bandhan
• Diwali
• Wedding Season
• Christmas / New Year

Use Pinterest Trends to discover what’s rising in your niche.

9. Leverage User-Generated Content (UGC)

-One of the most effective ways to build trust and drive conversions on Pinterest is through User-Generated Content (UGC). Happy customers are your best marketers—when they share real-life photos or videos using your products, it creates authentic, relatable content that future buyers can connect with.

Encourage your customers to share their experiences by tagging your brand or using a branded hashtag. Then, with their permission, repin their content to a dedicated board—something like “Customer Favorites” or “Real People, Real Results.” This board can showcase:

• Photos of customers using or wearing your products
• Short video reviews or unboxings
• Screenshots of positive reviews or testimonials

Not only does this content act as powerful social proof, but it also adds a human touch to your brand. People trust other people, and seeing your product in the hands of real users can help hesitant buyers feel more confident in making a purchase.

Plus, Pinterest loves fresh and engaging content. By regularly pinning UGC, you keep your profile active and appealing to both users and the algorithm—helping increase visibility and traffic to your site.

10. Track, Tweak, and Improve with Pinterest Analytics

Pinterest’s analytics shows:

• Top-performing pins
• Impressions and link clicks
• Audience demographics
• Traffic source insights

Check your analytics weekly. Double down on what’s working and refresh underperforming pins with new designs or keywords.

Also Read – Why Ecommerce Business Need YouTube Marketing

Final Thoughts

Pinterest is not just a creative platform—it’s a long-term organic traffic machine for ecommerce. When used strategically, it can help you:

• Drive thousands of visitors to your store
• Build brand visibility
• Generate consistent product sales
• Rank in Google (yes, pins show up in image search too!)

Unlike paid ads that stop when your budget does, Pinterest keeps working for you—day after day, month after month.

If you’re in ecommerce and looking for a low-cost way to grow, it’s time to start pinning.

FAQs: How Pinterest Helps Ecommerce Stores

1. Can Pinterest drive real sales or just traffic?

Yes! Pinterest users often have high buying intent. If your product page is optimized, Pinterest can drive real, trackable conversions.

2. How much time does Pinterest marketing take?

It takes 30–60 minutes a week to plan and schedule content. Once you build momentum, Pinterest starts delivering traffic passively.

3. What are Rich Pins, and are they important?

Rich Pins pull real-time product info like pricing and availability. They boost engagement and make your pins more trustworthy and clickable.

4. What types of ecommerce stores perform best on Pinterest?

Stores selling products in categories like fashion, home decor, beauty, food, gifts, wellness, art, and DIY tend to perform very well.

5. Do I need a large following to succeed on Pinterest?

No. Pinterest is not follower-dependent. Even small accounts can go viral with well-optimized pins and relevant keywords.

Also Read – SEO Tips for Ecommerce Websites to Rank Higher in 2025