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“Meta Ads Pe Kitna Spend Karein?” This is one of the most stressful questions for ecommerce founders. You’ll hear it in different forms: “Minimum budget kitna hona chahiye?” “₹1,000/day kaam karega?” “Kitna spend karein taaki ROAS positive aaye?”...

“Targeting Sahi Hai, Budget Hai… Phir Ads se orders Kyun Nahi aa Rahe?” This is the most common statement we hear from Indian ecommerce founders running Meta Ads: “Audience sahi hai” “Interest targeting bhi correct hai” “Budget bhi...

The Most Misunderstood Question in Meta Ads Every Indian ecommerce founder running Meta Ads eventually asks this: “Cold audience ads bilkul convert nahi karti” “Retargeting ads hi sale la rahi hain” “Cold ads pe paisa waste ho raha...

Scaling Meta Ads in 2026 Is Not What It Used to Be If you’re running Meta Ads for ecommerce, 2026 probably feels harder than before. You might be experiencing: Rising CPMs ROAS fluctuations Creatives that work for 2–3 weeks and then die Audiences...

“PMax Chalaya… Shuru Mein Sale Aayi, Phir ROAS Gir Gaya” Performance Max (PMax) is probably the most confusing Google Ads product for ecommerce brands right now. Almost every Indian D2C founder says one of these: “Google ne bola PMax best hai” “Agency ne Shopping...

“Ads Chal Rahi Hain… Par Control Kyun Nahi Hai?” Most ecommerce founders don’t fail at Google Ads because: Their product is bad Google Ads don’t work Competition is too high They fail because of poor account...

“Pehle Sale Aa Rahi Thi… Ab Achaanak Sab Down Hai” If you’re running Google Ads for ecommerce, this situation will feel painfully familiar: First 2–4 weeks: ✅ Orders coming ✅ ROAS looks healthy ✅ Team feels confident After 30–45 days: ❌ CPA shoots up ❌...

“Google Ads Chal Rahi Hain… Par CPA Bahut High Hai” This is one of the most common complaints we hear from Indian ecommerce founders: “Sales aa rahi hain, par cost per purchase control mein nahi hai” “ROAS 1.5–2 ke beech atka hua hai”...

Shopping Ads Chalayen Ya Search Ads? If you’re running Google Ads for ecommerce, you’ve definitely asked this: “Shopping ads better hoti hain ya search ads?” “Search ads mein CPC zyada lagta hai” “Shopping ads mein control kam hota hai” “Sirf ek...

Question Every Ecommerce Founder Eventually Asks At some point in every ecommerce founder’s journey, this question becomes unavoidable: “SEO karein ya ads?” “Ads se sales aa rahi hain, SEO ka wait karein?” “Limited budget hai - pehle kya invest...