How to do YouTube Keyword Research

YouTube Keyword Research Guide

Learn how to effectively conduct YouTube keyword research. Find out the best strategies and tools to optimize your videos for maximum visibility and engagement with Digi Suggest.

Introduction to Keyword Research

Have you ever wondered how some YouTube videos get millions of views while others hardly get any? One big secret is something called keyword research. This is a special way to find the best words or phrases to help your videos be discovered by more people. Using the right keywords can make your videos pop up in searches, which is super important for being popular on YouTube.

What is Keyword Research?

So, what exactly is keyword research? It’s like being a detective! You search for the best words that people use when looking for videos online. When you find these words, you can use them in your video titles and descriptions. This helps people find your videos more easily. Think of it as giving your video a better chance to shine in the spotlight!

Why is Keyword Research Important?

Now, you might be asking, "Why should I bother with keyword research?" Well, using the right keywords can help a video get more views and become more popular on YouTube. If you pick words that lots of people are searching for, more viewers will click on your video. This means more likes, more comments, and even more subscribers! In short, keyword research is key to creating a successful content strategy for your channel.

Using Keyword Research Tools

When you're ready to find great keywords for your YouTube videos, using keyword research tools can really help. These tools are like treasure maps that show you where to dig for the best words that people are searching for. Let’s explore some different tools that can make it easier to find keywords for your videos.

Free Tools for Keyword Research

There are many keyword research tools that you can use for free! These tools are perfect for kids who want to learn more about video SEO without spending money. Some popular free tools include:

• Google Keyword Planner: This tool helps you see what people are searching for on Google.
• Ubersuggest: This one shows you keyword ideas and how popular they are.
• AnswerThePublic: This tool gives you questions people are asking, which can spark video ideas!

With these tools, you can easily find good keywords that will make your videos stand out on YouTube.

Paid Tools for Keyword Research

Some people decide to use keyword research tools that cost money. While free tools are great, paid tools often have more features. They can give you detailed results that help you understand what works best for video SEO. Examples of paid tools include SEMrush and Ahrefs. People might choose these tools because they want the most accurate data and extra help in finding the best keywords.

How to Use These Tools

Using keyword research tools is easier than it sounds! Here’s a simple guide to help you get started:

1. Open your keyword research tool of choice, whether it's free or paid.
2. Type in a topic you want to make a video about, like "fun science experiments."
3. Look at the list of keywords that pop up. Check how many searches they get each month.
4. Pick keywords that are popular but not too hard to compete with. This means lots of people are searching for them, but not many videos use those keywords.
5. Write down your favorite keywords for later use in your video title, description, and tags!

Following these easy steps can help you find the best words to use for your YouTube videos, making your video SEO much better!

Finding the Best Keywords

When you finish using your keyword research tools, you will see a bunch of search results. These results help you pick the best keywords for your YouTube videos. Choosing the right keywords is very important for video SEO. It can make a big difference in how many people find and watch your videos. Let’s learn how to choose the best keywords from those results!

Understanding Search Results

Search results are what you see after you use keyword research tools. They show you different keywords people are searching for on YouTube. To find good keywords, look for words or phrases that have lots of searches. This means many people are interested in them. But, it’s also important to see how many other videos are using those same keywords. If a lot of videos are using a keyword, it may be harder for your video to stand out. So, look for keywords that are popular, but not too crowded!

Choosing Keywords

Now that you understand search results, let's talk about how to choose the best keywords. First, pick keywords that lots of people are searching for. This shows that there is interest! Next, try to find keywords that don’t have too much competition. This means there are not too many videos using those keywords. You want your video to be seen, so choose keywords that give you a better chance of being on the first page of search results. It’s like being in a race—if too many people are running, you might get lost in the crowd!

In summary, finding the best keywords means understanding search results and choosing the right ones. Focus on keywords that have many searches but not too much competition. This way, your videos have a higher chance of being discovered by more people!

Using Keywords in Your Videos

Now that you know how important keywords are, let’s talk about how to use them in your videos. Using the right keywords can help your videos get more views on YouTube. This is part of video SEO, which stands for Search Engine Optimization. It’s like using magic words that help people find your video easily!

Using Keywords in Titles

The first place to put your keywords is in the video title. This is the name of your video and what people see first. A catchy title with good keywords will grab attention. For example, if your video is about making cupcakes, a title like “Easy Cupcake Recipe for Kids” is much better than just “Cupcakes.” It tells viewers what to expect and helps them find your video when they search for cupcakes on YouTube.

Using Keywords in Descriptions

Next, you should use keywords in your video description. This is a short paragraph that explains what your video is about. By including keywords here, you help YouTube understand your video better. For instance, if your video is about puppy training tips, write a few sentences that mention “puppy training,” “how to train a puppy,” and “puppy care.” This way, more people searching for those topics can find your video.

Using Keywords in Tags

Lastly, don’t forget to use keywords in your tags. Tags are like labels for your video. They help YouTube know what your video is about. When you add tags like “cute puppies,” “dog training,” or “puppy tricks,” you are helping your video show up in related searches. This is important for video SEO too! Remember, using tags correctly can boost your video’s chances of being seen by lots of people.

Evaluating Your Keyword Strategy

Once you have picked your keywords and made your videos, it's time to see how well they are working. This is called evaluating your keyword strategy. It's important to check if the keywords you chose are helping your videos get more views. If they are not, you might need to change your strategy.

Checking Video Performance

The first step in evaluating is to check your video performance. You can do this by looking at a few important numbers called metrics. These metrics tell you how many people watched your video, how long they stayed, and if they liked it. If your video is getting a lot of views, that’s a good sign! It means your keywords are working well. But if not many people are watching, it might be time to rethink your keywords.

Adjusting Your Strategy

If you find that your keywords aren't helping your video as much as you hoped, don’t worry! You can adjust your strategy. Start by trying new keywords or phrases that might be more popular. You can also think about changing your video content to make it more interesting. Sometimes, just a small change can make a big difference! Also, remember to keep checking your video performance regularly. This way, you can keep your content strategy fresh and ensure it stays relevant to your audience.

Conclusion

In summary, keyword research is a super important tool for anyone wanting to create popular videos on YouTube. By understanding how to find the right keywords, you can improve your content strategy and help your videos reach more viewers. Using the right keywords can make your videos easier to find, which can lead to more views and a bigger audience.

With the help of various keyword research tools, both free and paid, you can discover what people are searching for. This allows you to pick the best keywords based on the search results, helping your videos stand out among the millions of other videos on YouTube.

Also, remember to use those keywords wisely in important parts of your videos, like the title, description, and tags. This is crucial for video SEO and can really boost your video's visibility.

Finally, always keep an eye on how your videos are doing. Evaluating your keyword strategy and making changes when needed can help you stay on top of trends and continue to grow your channel. By following these tips, you'll be well on your way to making successful YouTube videos that people love to watch!