Cold Audience vs Retargeting Ads for Ecommerce – What Converts More?
The Most Misunderstood Question in Meta Ads
Every Indian ecommerce founder running Meta Ads eventually asks this:
“Cold audience ads bilkul convert nahi karti”
“Retargeting ads hi sale la rahi hain”
“Cold ads pe paisa waste ho raha...
How Ecommerce Brands Can Scale Using Meta Ads in 2026
Scaling Meta Ads in 2026 Is Not What It Used to Be
If you’re running Meta Ads for ecommerce, 2026 probably feels harder than before.
You might be experiencing:
Rising CPMs
ROAS fluctuations
Creatives that work for 2–3 weeks and then die
Audiences...
Common Ecommerce SEO Mistakes That Kill Organic Sales
SEO Chal Raha Hai… Par Business Kyun Nahi Badha?
This is one of the most confusing and frustrating phases for an ecommerce founder.
On paper, everything looks fine:
Blogs are being published regularly
Keywords are being tracked
Search Console shows...
How to Rank Shopify Stores on Google (Step-by-Step)
“Shopify SEO Friendly Hai… Phir SEO karwane ki kya jarurat hai?”
Almost every Indian Shopify store owner believes this:
“Shopify SEO-friendly platform hai, toh ranking apne aap aa jaani chahiye.”
But reality looks like this:
Products don’t rank
Category...
Why Discount-Only Marketing Is Killing Your Ecommerce Brand
“Sale Ke Bina Orders Hi Nahi Aate”
If you are running an ecommerce brand in India, chances are you’ve said (or thought) this:
“Discount nahi denge toh sale nahi hoti”
“Indian market price-sensitive hai”
“Competitors bhi discount de rahe hain”
“Ads...
Low ROAS on Meta Ads? What Ecommerce Brands Miss
“Ads Chal Rahe Hain… Par Profit Nahi Aa Raha”
This is one of the most common conversations we have with Indian D2C founders:
“Ads se orders aa rahe hain, but ROAS 1.2–1.5 se upar nahi ja raha.”
“Budget badhate hi performance gir jaati hai.”
“Pehele ads chal...
Why Most Ecommerce Websites Don’t Rank on Google (India)
“SEO Karwaya Tha… Phir Bhi Traffic Nahi Aaya”
Almost every Indian ecommerce founder we speak to says one of these things:
“We hired an SEO agency last year.”
“Blogs bhi likhe the.”
“Keywords bhi diye...
Why Your Ecommerce Store Is Getting Traffic But No Sales
Getting Traffic but no Sales is Most Frustrating Ecommerce Problem
Almost every ecommerce founder eventually hits this wall.
On paper, everything looks right:
Website traffic is increasing 📈
Ads are running daily
Google Analytics shows consistent visitors...









