Question 1

Can new ecommerce brands really scale without burning money?

Accepted Answer

Yes. When growth is phased correctly starting with trust, CRO, and controlled traffic brands can scale without heavy losses.

Question 2

Why didn’t Digi Suggest start aggressive ads immediately?

Accepted Answer

Running ads without trust and funnel readiness leads to high CPA and poor learning. Early-stage brands need foundation first.

Question 3

How important is CRO for new ecommerce brands?

Accepted Answer

CRO is critical. Without it, early traffic does not convert, making ads inefficient and misleading.

Question 4

Is this approach suitable for low-budget ecommerce startups?

Accepted Answer

Yes. This strategy is specifically designed to avoid budget burn and build predictable growth gradually.

Question 5

When should a new brand start scaling aggressively?

Accepted Answer

Only after identifying winning products, messages, and stable conversion behavior.

Question 6

Is a 300% sales increase realistic for other ecommerce brands?

Accepted Answer

Yes, but only when growth is driven by funnel optimization, CRO, and intent-aligned ads. Results depend on product quality, margins, and execution.

Question 7

How long did it take to achieve 300% growth?

Accepted Answer

The growth happened progressively over a few months, not overnight. Sustainable ecommerce growth requires fixing the funnel before scaling traffic.

Question 8

Was this growth driven only by ads?

Accepted Answer

No. Ads alone did not drive results. CRO, trust optimization, and checkout improvements played a major role in increasing conversions.

Question 9

Can this strategy work for other Indian ecommerce brands?

Accepted Answer

Yes. The strategy is designed specifically for Indian buyer behavior, including trust concerns, COD preference, and mobile usage.

Question 10

Do you guarantee similar growth for all clients?

Accepted Answer

No ethical agency should guarantee numbers. Digi Suggest focuses on building systems that maximize growth potential, not promising fixed outcomes.

Question 11

Do Instagram ads actually drive ecommerce sales in 2026?

Accepted Answer

Yes. Instagram ads drive ecommerce sales in 2026 when used as a content-first, trust-building channel supported by retargeting.

Question 12

Why do Instagram ads get engagement but not conversions?

Accepted Answer

This happens when ads focus on aesthetics rather than storytelling, trust, and funnel alignment.

Question 13

Are Reels necessary for Instagram ads in 2026?

Accepted Answer

Yes. Reels are the highest-performing format in 2026 due to higher reach, watch time, and algorithm preference.

Question 14

What type of creatives convert best on Instagram in 2026?

Accepted Answer

UGC-style videos, founder-led content, problem-first storytelling, and testimonial-based creatives convert best.

Question 15

How should ecommerce brands evaluate Instagram ads performance?

Accepted Answer

Instagram ads should be evaluated by their impact on overall Meta Ads performance, retargeting CPA, and brand recall not just last-click ROAS.

Question 16

What is the minimum Meta Ads budget for ecommerce in 2026?

Accepted Answer

In 2026, most ecommerce brands need at least ₹1,000–₹3,000 per day to allow Meta’s algorithm to learn and optimize properly.

Question 17

Is a low Meta Ads budget safer for testing?

Accepted Answer

No. Very low budgets often fail to generate enough data, leading to unstable results and wrong conclusions.

Question 18

How do margins affect Meta Ads budget decisions?

Accepted Answer

Margins determine the maximum sustainable CPA. Without healthy margins, increasing Meta Ads budget will not improve profitability.

Question 19

When should ecommerce brands increase their Meta Ads budget?

Accepted Answer

Budgets should be increased only after stable performance, winning creatives, and a functional funnel are established.

Question 20

Is ROAS the best metric to judge Meta Ads spend in 2026?

Accepted Answer

Not always. In 2026, brands should also track blended CPA, revenue growth, retargeting efficiency, and repeat purchase behavior.

Question 21

Why are Meta Ads creatives more important than targeting in 2026?

Accepted Answer

In 2026, Meta uses broad targeting and automation. Creatives determine who sees the ad, making them more important than audience selection.

Question 22

Why do ecommerce creatives stop converting after a few weeks?

Accepted Answer

Creative fatigue sets in faster in 2026 due to high ad exposure. Without regular creative refresh, performance drops quickly.

Question 23

Do polished creatives work better than UGC in 2026?

Accepted Answer

No. Raw, authentic UGC-style creatives generally outperform highly polished ads because they feel native and trustworthy.

Question 24

How often should ecommerce brands refresh Meta Ads creatives in 2026?

Accepted Answer

Most brands should refresh or test new creatives every 2–4 weeks to maintain stable performance.

Question 25

What is the biggest creative mistake ecommerce brands make in 2026?

Accepted Answer

Selling too early. Cold audiences need problem-led storytelling and trust-building before direct sales messaging.

Question 26

Do cold audience ads still work for ecommerce in 2026?

Accepted Answer

Yes. Cold audience ads work in 2026, but their role is to create demand and fill the funnel, not to match retargeting ROAS immediately.

Question 27

Why do retargeting ads convert better than cold ads?

Accepted Answer

Retargeting ads convert better because users already know the brand and product. They require reassurance, not introduction.

Question 28

Can ecommerce brands rely only on retargeting ads in 2026?

Accepted Answer

No. Retargeting alone cannot scale in 2026 because audience size is limited and performance drops due to high frequency.

Question 29

How should ecommerce brands measure cold ads in 2026?

Accepted Answer

Cold ads should be measured by funnel growth, retargeting pool expansion, assisted conversions, and overall CPA improvement not only direct ROAS.

Question 30

What is the ideal cold vs retargeting budget split in 2026?

Accepted Answer

Most Indian ecommerce brands perform best with 60–70% budget on cold traffic and 10–15% on retargeting, adjusted by brand stage.

Question 31

Is it still possible to scale ecommerce brands using Meta Ads in 2026?

Accepted Answer

Yes. Ecommerce brands can scale using Meta Ads in 2026, but scaling now depends more on creative systems, funnel structure, and signal quality rather than aggressive targeting or budget increases.

Question 32

Why does Meta Ads scaling feel harder in 2026?

Accepted Answer

Scaling feels harder due to higher competition, reduced user-level data, faster creative fatigue, and Meta’s heavy reliance on automation and modeled conversions.

Question 33

Does increasing budget still work for scaling Meta Ads in 2026?

Accepted Answer

No. In 2026, increasing budget without strong creatives and a stable funnel often leads to higher CPA and lower ROAS instead of growth.

Question 34

What is the biggest scaling lever for Meta Ads in 2026?

Accepted Answer

Creatives are the biggest scaling lever in 2026. Meta’s algorithm prioritizes ads that generate engagement, watch time, and quality signals.

Question 35

How long does it take to scale Meta Ads profitably in 2026?

Accepted Answer

Most ecommerce brands see stable scaling after 6–12 weeks of consistent creative testing, funnel optimization, and signal improvement.

Question 36

Is Performance Max still relevant for ecommerce in 2026?

Accepted Answer

Yes, but only as an expansion tool. In 2026, Performance Max works best when layered on top of strong Search and Shopping campaigns.

Question 37

Why does Performance Max show good ROAS initially in 2026?

Accepted Answer

Performance Max often captures brand and retargeting traffic early, which inflates ROAS before expanding to colder audiences.

Question 38

Can Performance Max replace Shopping Ads in 2026?

Accepted Answer

No. Performance Max should not fully replace Shopping Ads in 2026, as it offers less control and higher volatility.

Question 39

Is Performance Max risky for Indian ecommerce brands in 2026?

Accepted Answer

Yes, especially for brands with COD-heavy orders, weak feeds, or low data volume. Without control, PMax can burn money.

Question 40

How should ecommerce brands evaluate Performance Max in 2026?

Accepted Answer

Brands should measure incremental revenue, blended CPA, and long-term impact not just reported ROAS.

Question 41

Has Google Ads account structure changed in 2026?

Accepted Answer

Yes. In 2026, structure matters more than ever due to automation. Clear intent separation is required to prevent algorithm confusion.

Question 42

Is campaign structure more important than bidding in 2026?

Accepted Answer

Yes. In 2026, poor structure cannot be fixed by bidding alone. Structure directly controls how Google learns and allocates budget.

Question 43

Should ecommerce brands still separate brand and non-brand campaigns in 2026?

Accepted Answer

Absolutely. Brand protection remains critical in 2026 as marketplaces and competitors aggressively bid on brand terms.

Question 44

How should Shopping Ads be structured in 2026?

Accepted Answer

In 2026, Shopping Ads should be segmented by performance, margin, or category instead of running all products in one campaign.

Question 45

Can bad structure increase CPA in automated Google Ads accounts?

Accepted Answer

Yes. In 2026, automation amplifies structural mistakes faster, leading to higher CPA and unstable ROAS.

Question 46

Why do Google Ads perform well initially but fail later in 2026?

Accepted Answer

In 2026, early performance often comes from Google’s learning phase. Ads fail later due to fatigue, bad data, poor structure, or aggressive scaling.

Question 47

Is ad fatigue more common in 2026?

Accepted Answer

Yes. With higher ad frequency and automation, creative and feed fatigue is one of the biggest reasons Google Ads stop working in 2026.

Question 48

Does automation make Google Ads unstable in 2026?

Accepted Answer

Automation improves performance only when supported by clean structure, data, and creatives. Blind automation causes volatility in 2026.

Question 49

How often should ecommerce brands refresh Google Ads in 2026?

Accepted Answer

Most ecommerce brands should refresh creatives, feeds, and search terms every 30–45 days in 2026 to maintain stability.

Question 50

Can dead Google Ads campaigns be revived in 2026?

Accepted Answer

Yes. By fixing structure, refreshing feeds, cleaning keywords, and stabilizing budgets, ecommerce Google Ads can be recovered even in 2026.

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From Zero to Scalable Sales: Ecommerce Growth Case Study

How Digi Suggest Increased Ecommerce Sales by 300% (Real Case Study)

Instagram Ads for Ecommerce: Strategy That Actually Sells (2026)

How Much Should Ecommerce Brands Spend on Meta Ads? (2026 Guide)

Why Your Ecommerce Creatives Are Not Converting (Meta Ads 2026)

Cold Audience vs Retargeting Ads for Ecommerce – What Converts More?

How Ecommerce Brands Can Scale Using Meta Ads in 2026

Performance Max for Ecommerce: Worth It or Waste of Money?

Best Google Ads Structure for Ecommerce Brands (India)

Why Your Google Ads Work for 30 Days & Then Die

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