Why Your Google Ads Work for 30 Days & Then Die
“Pehle Sale Aa Rahi Thi… Ab Achaanak Sab Down Hai”
If you’re running Google Ads for ecommerce, this situation will feel painfully familiar:
First 2–4 weeks:
✅ Orders coming
✅ ROAS looks healthy
✅ Team feels confident
After 30–45 days:
❌ CPA shoots up
❌...
How to Reduce Cost Per Purchase in Google Ads for Ecommerce
“Google Ads Chal Rahi Hain… Par CPA Bahut High Hai”
This is one of the most common complaints we hear from Indian ecommerce founders:
“Sales aa rahi hain, par cost per purchase control mein nahi hai”
“ROAS 1.5–2 ke beech atka hua hai”...
Google Shopping Ads vs Search Ads: What’s Better for Ecommerce?
Shopping Ads Chalayen Ya Search Ads?
If you’re running Google Ads for ecommerce, you’ve definitely asked this:
“Shopping ads better hoti hain ya search ads?”
“Search ads mein CPC zyada lagta hai”
“Shopping ads mein control kam hota hai”
“Sirf ek...
SEO vs Ads for Ecommerce: What Should You Invest In First?
Question Every Ecommerce Founder Eventually Asks
At some point in every ecommerce founder’s journey, this question becomes unavoidable:
“SEO karein ya ads?”
“Ads se sales aa rahi hain, SEO ka wait karein?”
“Limited budget hai - pehle kya invest...
Why Discount-Only Marketing Is Killing Your Ecommerce Brand
“Sale Ke Bina Orders Hi Nahi Aate”
If you are running an ecommerce brand in India, chances are you’ve said (or thought) this:
“Discount nahi denge toh sale nahi hoti”
“Indian market price-sensitive hai”
“Competitors bhi discount de rahe hain”
“Ads...
Low ROAS on Meta Ads? What Ecommerce Brands Miss
“Ads Chal Rahe Hain… Par Profit Nahi Aa Raha”
This is one of the most common conversations we have with Indian D2C founders:
“Ads se orders aa rahe hain, but ROAS 1.2–1.5 se upar nahi ja raha.”
“Budget badhate hi performance gir jaati hai.”
“Pehele ads chal...
