Bharat Reshma
Bharat Reshma
Meet the Client:
Bharat Reshma is a renowned luxury menswear brand in India, known for its designer clothing collections that blend tradition with contemporary fashion. Here is a summary of key information about the brand:
- Founder: Bharat & Reshma Grover
- Established: 2006
- Reputation: Recognized as one of India’s leading designer menswear labels, specializing in luxury ethnic wear, wedding collections, and bespoke tailoring.
- Focus: Offering premium men’s fashion including sherwanis, suits, bandhgalas, and Indo-western outfits, crafted with elegance and attention to detail for weddings, festive occasions, and high-fashion events.
The Objective:
To establish a strong digital presence for Bharat Reshma, a premium designer menswear brand, by creating a modern e-commerce website, improving search visibility, and running performance-driven ad campaigns to boost online sales.
Platform Used:
- Website Development: Shopify (custom theme design & optimization)
- Advertising Platforms: Google Ads (Search & Display), Meta Ads (Facebook & Instagram)
- Analytics & Tracking: Google Analytics, Google Tag Manager
- SEO Tools: Google Search Console, SEMrush, Ahrefs
What We Did:
- Shopify Website Design & Development:
Designed a visually appealing, mobile-optimized Shopify store with smooth navigation, product categories, and a secure checkout experience to reflect the luxury brand identity. - Search Engine Optimization (SEO):
Implemented keyword optimization for designer wear, men’s ethnic wear, and luxury suits. Improved product page SEO, meta tags, and site speed for higher rankings. - PPC Advertising:
Launched targeted Google Ads campaigns (Search + Display) to reach high-intent buyers searching for premium menswear. Optimized campaigns to reduce cost-per-sale while maximizing ROI. - Social Media Ads:
Ran high-converting Meta (Facebook & Instagram) ads showcasing collections, festive wear, and wedding fashion to drive traffic and conversions. - Analytics & Tracking Setup:
Integrated Google Analytics & GTM to track user behavior, campaign performance, and sales conversions.
Results:
- Achieved 1st-page rankings on Google for multiple keywords like “designer suits in Delhi”, “luxury menswear India”, and “wedding sherwani online”.
- Increased organic traffic by 3x in 6 months.
- Boosted online sales by 60% through optimized SEO + PPC campaigns.
- Reduced cost-per-acquisition (CPA) by 35% via targeted ad optimization.
- Established a strong digital brand identity, positioning Bharat Reshma as a leading luxury menswear label in India.
Links:
- https://bharatreshma.com/
