How We Reduced Cost Per Purchase by 40% for an Ecommerce Brand
Client Background
Client: Avry1 Pretty Beauty Oils
Industry: Beauty & Skincare
Business Model: D2C Ecommerce
Market: India
Avry1 Pretty Beauty Oils is an Indian D2C skincare brand selling products crafted with natural beauty oils for sensitive skin....
How Digi Suggest Increased Ecommerce Sales by 300% (Real Case Study)
Client Background
Client: Bharat Reshma
Industry: Ethnic wear & traditional textiles
Business Model: D2C ecommerce
Market: India (pan-India shipping)
Bharat Reshma is a bollywood inspired Indian brand selling premium...
Ecommerce Funnel Explained: From Click to Conversion
“User Click Karta Hai… Phir Kya Hota Hai?”
Most ecommerce brands believe their funnel looks like this:
Ad → Product Page → Checkout → Sale
That’s not a funnel.
That’s hope.
In reality, ecommerce sales are not linear.
They are emotional, hesitant, distracted and...
How Page Speed Affects Ecommerce Sales (2026 CRO Guide)
“Website Chal Toh Rahi Hai… Par Slow Hai”
Most ecommerce founders don’t panic when their website is slow. They say things like:
“Site thodi slow hai, but load ho jaati hai”
“Mobile pe thoda time lagta hai”
“Ads toh chal rahi hain, problem wahan...
Checkout Page Optimization Tips for Higher Ecommerce Sales
The Most Expensive Page on Your Website
If you run an ecommerce business, this fact might surprise you:
👉 Your checkout page is where the maximum revenue is lost not your ads, not your homepage.
Most Indian ecommerce stores:
Spend heavily on...
Homepage Mistakes That Reduce Ecommerce Conversions
“Website Sundar Hai… Phir Bhi Log Buy Kyun Nahi Kar Rahe?”
Many ecommerce founders proudly say:
“Website premium lagti hai”
“Design bahut acha hai”
“Homepage modern hai”
Yet the data tells a different story:
High bounce rate
Low product page visits...
Ecommerce Conversion Rate Optimization: Simple Fixes That Boost Sales
“Traffic Aa Raha Hai, Sales Kyun Nahi Badh Rahi?”
This is one of the most common frustrations we hear from ecommerce founders:
“Website traffic badh raha hai”
“Ads chal rahi hain”
“Instagram pe reach bhi hai”
“Phir bhi sales...
Instagram Ads for Ecommerce: Strategy That Actually Sells (2026)
Instagram Ads Get Views… But Why Don’t They Sell?
Almost every Indian ecommerce founder running Instagram ads says some version of this:
“Views aa rahe hain, sales nahi”
“Engagement acha hai, conversion nahi”
“Instagram pe sirf likes...
How Much Should Ecommerce Brands Spend on Meta Ads? (2026 Guide)
“Meta Ads Pe Kitna Spend Karein?”
This is one of the most stressful questions for ecommerce founders. You’ll hear it in different forms:
“Minimum budget kitna hona chahiye?”
“₹1,000/day kaam karega?”
“Kitna spend karein taaki ROAS positive aaye?”...
Why Your Ecommerce Creatives Are Not Converting (Meta Ads 2026)
“Targeting Sahi Hai, Budget Hai… Phir Ads se orders Kyun Nahi aa Rahe?”
This is the most common statement we hear from Indian ecommerce founders running Meta Ads:
“Audience sahi hai”
“Interest targeting bhi correct hai”
“Budget bhi...
