SRIRAMs IAS
SRIRAMs IAS
Meet the Client:
SRIRAM’s IAS is a well-known coaching institute in India for the Civil Services Examination (UPSC CSE). Here is a summary of key information about the institute.
- Founder: SRIRANGAM SRIRAM
- Established: 1985
- Reputation: Considered a premier and leading institute with a legacy of nearly 40 years.
- Focus: Training candidates for the Civil Services Examination with a strong emphasis on the General Studies portion, particularly Economy and Polity.
The Objective:
To enhance the online visibility and digital presence of SRIRAM’s IAS, one of India’s leading UPSC coaching institutes. The goal was to generate more quality leads, improve student engagement, and establish SRIRAM’s IAS as a trusted brand in the highly competitive UPSC preparation market.
Platform Used:
- SEO Tools: Google Search Console, SEMrush, Ahrefs
- Advertising Platforms: Google Ads (Search & Display), Meta Ads (Facebook & Instagram)
- Local SEO: Google My Business optimization
- Analytics & Tracking: Google Analytics, Google Tag Manager
What We Did:
- Website Development & Optimization:
Designed a modern, SEO-friendly, and mobile-responsive website with intuitive navigation for courses, test series, and admissions. - Search Engine Optimization (SEO):
Optimized the website with UPSC-focused keywords, improved page speed, and implemented content strategies to achieve higher rankings on Google. - Pay-Per-Click (PPC) Campaigns:
Ran highly targeted Google Ads campaigns focusing on UPSC aspirants searching for IAS coaching in Delhi and across India. Optimized campaigns to reduce cost-per-lead while maximizing conversions. - Social Media Marketing:
Built strong brand awareness on platforms like Facebook, Instagram, and LinkedIn by creating engaging posts, reels, and student success stories. - Lead Generation Automation:
Integrated lead capture forms, WhatsApp integration, and CRM-based tracking to streamline admissions inquiries.
Results:
- Achieved top 1st-page 1st Position rankings for multiple high-competition keywords such as “Best IAS Coaching in Delhi” and “UPSC Coaching Institute”.
- Increased website traffic by 3.5x within 6 months.
- Reduced cost-per-lead by 40% through optimized PPC campaigns.
- Generated a steady pipeline of 100+ quality leads/month for admissions.
- Established a strong social media presence, leading to higher brand trust and engagement among UPSC aspirants.
Links:
- https://sriramsias.com
