FCCA
FCCA
Meet the Client:
Future Champions Cricket Academy (FCCA) is a reputed cricket training academy in India, known for shaping young talents into professional players.
- Founder: Mohit Sir
- Reputation: Widely recognized as one of the leading cricket academies, FCCA has built a strong name for producing disciplined, skilled, and match-ready cricketers.
- Focus: Specializes in providing structured cricket coaching with a blend of technical training, fitness programs, and match exposure, helping players excel at both state and national levels.
The Objective:
To enhance Future Champions Cricket Academy’s (FCCA) digital presence by building a strong social media brand identity, engaging the cricket community, and driving inquiries from aspiring players through targeted social media strategies.
Platform Used:
- Social Media Tools: Meta Business Suite, Canva, Buffer, Instagram Insights
What We Did:
Social Media Management (by Digi Suggest):
- Designed and executed a consistent content calendar focusing on cricket training, player achievements, academy events, and motivational sports content.
- Created engaging posts, reels, and stories optimized for Instagram and Facebook to connect with young cricket aspirants and parents.
- Leveraged trending hashtags and interactive campaigns (polls, Q&A, quizzes) to boost engagement.
- Highlighted success stories and testimonials from FCCA trainees to build trust and credibility.
- Ran targeted ad campaigns to reach potential students in local and regional markets.
- Monitored performance via Instagram Insights and Facebook Analytics to refine strategies for maximum reach and engagement.
Results:
- Increased Instagram followers by 3x within 4 months with high engagement rates.
- Boosted inquiries for admissions by 60% through social media leads.
- Established FCCA as a trusted cricket academy brand in the region with strong online visibility.
- Created a loyal online community of cricket enthusiasts and aspiring players.
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