Bharat Rover
Bharat Rover
Meet the Client:
Bharat Rover is a trusted online travel platform that simplifies bookings for flights, trains, buses, hotels, and holiday packages.
- Founders: Amit Sharma & Simranjeet Kaur
- Established: [Year not specified]
- Reputation: A fast-growing and trusted Online Travel Agency (OTA) in India, known for making travel bookings simple, reliable, and affordable.
- Focus: Specializing in flights, trains, buses, hotels, and holiday packages with innovative features like fare alerts, train delay predictions, station alarms, and flexible bookings.
The Objective:
To strengthen Bharat Rover’s digital presence as a reliable online travel platform by increasing brand awareness, engaging with travellers, and driving inquiries through strategic social media management.
Platform Used:
- Social Media Platforms: Facebook, Instagram, LinkedIn, Twitter (X)
- Tools Used: Meta Business Suite, Canva, Buffer, Google Analytics
What We Did:
Social Media Strategy & Management
- Designed and executed a content calendar focused on travel tips, offers, and destination highlights.
- Created branded creatives, reels, and engaging posts to showcase Bharat Rover’s services (flights, trains, buses, hotels, and holiday packages).
- Managed paid ad campaigns to reach target audiences interested in affordable and hassle-free travel.
- Monitored performance with analytics tools and optimized content for better engagement.
- Built a consistent brand identity across platforms with engaging captions, hashtags, and stories.
Results:
- Achieved a 3x increase in social media engagement within 3 months.
- Improved brand visibility and recognition among target travellers.
- Increased inquiries for flight and holiday bookings through social media channels.
- Built a loyal community of followers engaging with Bharat Rover’s travel content.
Links:
- https://bharatrover.com
