Avry1 Pretty Beauty Oils
Avry1 Pretty Beauty Oils
Meet the Client:
Avry1pretty is a dermatologist-backed skincare brand, dedicated to making safe, effective, and affordable skincare accessible to everyone.
- Founder: Nitin Verma
- Established: 2025
- Reputation: Known as a trusted skincare brand by dermatologists, Avry1pretty is celebrated for combining science, safety, and self-care. The brand has built credibility through clinically tested formulations, transparency in ingredients, and customer-first values.
- Focus: Delivering dermatologist-backed, safe, and effective skincare products that are suitable for all skin types, while making skincare accessible, affordable, and inclusive.
The Objective:
To strengthen Avry1pretty’s online presence as a dermatologist-approved skincare brand, while building trust among skincare enthusiasts. The goal was to attract conscious customers, boost visibility on Google & social platforms, and position Avry1pretty as the most reliable skincare brand in India.
Platform Used:
- Website Development: Responsive, Shopify-powered e-commerce platform
- SEO & Search Marketing: Google Search Console, SEMrush, Ahrefs
- Paid Marketing: Meta Ads (Facebook & Instagram), Google Ads
- Content Marketing: Blogs, skincare guides, video tutorials
- Local SEO: Google My Business for store visibility
- Analytics: Google Analytics & Meta Pixel
What We Did:
Shopify E-Commerce Website
- Designed a mobile-first, Shopify store with smooth shopping & checkout.
- Built detailed product pages with dermatologist notes, ingredient transparency, and FAQs.
- Optimized the site for speed, SEO, and customer experience.
SEO & Content Marketing
- Conducted keyword research around dermatologist skincare, safe skin products, and targeted concerns.
- Optimized Shopify pages with on-page SEO & technical fixes.
- Published blogs, skincare routines, and video tutorials to attract organic traffic.
Paid Ads & Performance Marketing
- Created Meta Ads campaigns (Facebook & Instagram) highlighting dermatologist-backed trust + seasonal offers.
- Ran Google Ads & Shopping campaigns for high-intent customers.
- Implemented retargeting ads using Meta Pixel for higher conversions.
Local SEO & Engagement
- Optimized Google My Business with updated info, product photos, and customer reviews.
- Encouraged verified buyer reviews on Shopify to build trust.
Analytics & Lead Tracking
- Integrated Google Analytics & Meta Pixel to monitor user behavior.
- Tracked sales funnels, ad performance, and repeat customers for better decision-making.
Results:
✅ Shopify website generated a 2.8x increase in online sales within 4 months.
✅ Achieved top Google rankings for key terms like “dermatologist-backed skincare in India.”
✅ Meta Ads campaigns delivered high ROI with 40% lower CAC (Customer Acquisition Cost).
✅ Built a community of 10k+ engaged Instagram followers with skincare tips & promotions.
✅ Strengthened Avry1pretty’s positioning as a transparent, safe, and dermatologist-approved skincare brand.
- http://everyonepretty.com/
