KD Live
KD Campus
Meet the Client:
KD Campus is a reputed coaching institute in India, founded to guide aspirants in preparing for competitive examinations. Here is a summary of key information about the institute:
- Established: Neetu Singh
- Established: 2014
- Reputation: Considered one of the leading institutes for SSC, Banking, Defence, and other government exam preparation, known for its result-oriented approach.
- Focus: Providing specialized coaching for SSC, Bank, Defence, State Police, and other government job exams, with emphasis on concept clarity, practice tests, and student mentorship.
The Objective:
To strengthen the online visibility and presence of KD Campus, one of India’s leading institutes for SSC, Banking, Defence, and Government job exam preparation. The goal was to generate more quality leads, build a stronger digital brand identity, and enhance student engagement through KD Live.
Platform Used:
- Website Development: Custom-coded responsive website
- SEO Tools: Google Search Console, SEMrush, Ahrefs
- Local SEO: Google My Business optimization
- Analytics & Tracking: Google Analytics, Google Tag Manager
- Advertising Platforms: Meta Ads (Facebook & Instagram)
- Social Media Tools: KD Live integration for online student engagement
What We Did:
Search Engine Optimization (SEO)
- Conducted in-depth keyword research for competitive exam categories like SSC, Banking, Defence, and Teaching.
- Optimized the website with high-intent keywords to boost rankings.
- Improved site speed, on-page SEO, and added content blogs to capture student search queries.
Social Media Marketing (via KD Live)
- Managed and grew KD Campus’s presence on Facebook, Instagram, and YouTube.
- Created engaging content including student success stories, live classes, reels, and exam tips.
- Promoted live classes and recorded sessions through KD Live to increase student participation.
Lead Generation & Engagement
- Run targeted Meta Ad campaigns for SSC, Banking, and Defence aspirants.
- Used enquiry forms, WhatsApp integration, and KD Live to capture leads and nurture them.
Results:
✅ Achieved 1st-page rankings for competitive exam coaching keywords such as “Best SSC Coaching in Delhi” and “Defence Exam Coaching.”
✅ Website traffic increased by 3x within 6 months through SEO.
✅ Consistent flow of 200+ quality student inquiries/month.
✅ Social media platforms saw significant engagement growth, with higher participation in KD Live sessions.
✅ Strengthened KD Campus’s reputation as a trusted coaching institute for government job aspirants.
Links:
- https://www.kdcampus.org/
