BE N BY IAS
BE N BY IAS
Meet the Client:
Be N By IAS is a leading UPSC coaching institute in Delhi, founded by Jasbir Singh Bajaj (Former IAS). With a focus on General Studies and Law Optional, the institute provides structured guidance, online & classroom programs, and mentorship from real IAS experience to help aspirants achieve success.
- Founder: Jasbir Singh Bajaj (Former IAS, 1987 Batch)
- Reputation: A premier IAS coaching institute in Delhi, guided by the real-life experience of a former IAS officer, delivering structured mentorship and high-quality preparation strategies.
- Focus: Specializes in UPSC Civil Services preparation with comprehensive coverage of General Studies, Prelims, Mains, and Law Optional, combining classroom and online interactive courses.
The Objective:
To enhance Be N By IAS’s digital visibility as a premier UPSC coaching institute by improving organic rankings through SEO and building a strong presence on social media platforms.
Platform Used:
- SEO Tools: Google Search Console, SEMrush, Ahrefs
- Social Media Tools: Meta Business Suite, Canva, Buffer, Google Analytics
What We Did:
Search Engine Optimization (SEO)
- Conducted in-depth keyword research around terms like “Best IAS coaching in Delhi”, “UPSC Law Optional coaching”, and “General Studies coaching for UPSC”.
- Optimized website structure, headings, meta titles, and descriptions with high-intent keywords.
- Enhanced on-page SEO with internal linking, schema, and improved site speed.
- Created SEO-friendly blogs on UPSC strategy, exam tips, and optional subject guidance.
- Monitored indexing and crawlability via Google Search Console to resolve technical SEO issues.
Social Media Management
- Designed and executed a content strategy across Facebook, Instagram, and LinkedIn.
- Created engaging creatives, reels, and posts highlighting Be N By IAS’s mentorship by former IAS officers.
- Ran targeted ad campaigns to reach UPSC aspirants across India.
- Built a consistent brand voice with motivational quotes, success stories, and informative posts.
Results:
- Ranked on Google’s 1st page for key IAS coaching keywords, including “UPSC Law Optional coaching in Delhi”.
- Achieved a 2x growth in organic traffic within 4 months.
- Increased student inquiries by 40% through organic search and social media leads.
- Grew social media engagement by 3x, building a strong online community of aspirants.
Links:
- https://beandbyias.com/
