Royal Regal
Royal Regal
Meet the Client:
Royal Regal Cafe is a popular and well-loved café in Burari, Delhi, known for its cozy vibe and delicious food. Here is a summary of key information about the café:
- Reputation: Recognized as a go-to hangout spot in Burari, appreciated for its welcoming ambiance and quality service.
- Focus: Serving a wide variety of fast food, snacks, beverages, and café-style delicacies, making it a favorite among youngsters and families alike.
The Objective:
To enhance the online visibility and digital presence of Royal Regal Cafe, a popular café in Burari (110084). The goal was to attract more local customers, increase footfall, build a strong café community online, and establish Royal Regal Cafe as a trusted hangout spot for youngsters and families.
Platform Used:
- Social Media Management: Facebook, Instagram
- Local SEO: Google My Business optimization
- Content Creation: High-quality food photography, reels, and engaging stories
- Advertising Platforms: Meta Ads (Facebook & Instagram)
- Analytics & Tracking: Meta Business Suite, Google Analytics
What We Did:
Brand Positioning & Visual Identity
- Created a unique, youth-friendly brand voice for the café.
- Designed attractive creatives, menus, and promotions in line with café vibes.
Social Media Marketing
- Managed and grew Instagram & Facebook pages with engaging posts, reels, and trending content.
- Shared customer reviews, food highlights, café ambience, and special offers.
Local SEO & Online Listings
- Optimized Google My Business profile with photos, menu updates, and location-based keywords.
- Encouraged positive reviews to boost local ranking and credibility.
Paid Promotions (Meta Ads)
- Ran hyper-local ads targeting Burari and nearby areas to increase café visits.
- Promoted special offers, combos, and events to attract new customers.
Customer Engagement
- Introduced WhatsApp order integration and online query handling.
- Organized online contests & discount campaigns to retain customers.
Results:
✅ Reached 25,000+ local audience within 3 months through social media.
✅ Increased daily footfall by 2.5x through targeted campaigns.
✅ Boosted customer engagement on Instagram with 500+ interactions/month.
✅ Built a strong brand presence in Burari as a top café choice for youth.
✅ Google My Business profile ranked in the Top 3 spots for “Cafe in Burari.
