Insight Delhi
Insight Delhi
Meet the Client:
Insight Delhi IAS is a reputed coaching institute in India for the Civil Services Examination (UPSC CSE). Here is a summary of key information about the institute:
- Founder: Shri S. Baliyan
- Established: 2005
- Reputation: Recognized as one of the respected UPSC coaching institutes in Delhi, known for its result-oriented teaching approach.
- Focus: Training aspirants for the Civil Services Examination with a strong emphasis on **General Studies** and providing mentorship for overall personality development and exam strategy.
The Objective:
To create a modern, fast, and student-friendly website for Insight Delhi IAS, while also strengthening its digital visibility through SEO. The aim was to showcase the institute’s UPSC programs effectively, attract more aspirants, and generate quality admission leads.
Platform Used:
- Website Design & Development: React.js, Node.js
- Analytics & Tracking: Google Analytics, Google Tag Manager
- SEO Tools: Google Search Console, SEMrush, Ahrefs, Yoast SEO
What We Did:
- Website Design & Development (React.js + Node.js):
Developed a responsive, performance-optimized, and secure website. Focused on a clean UI/UX to highlight courses, faculty, results, and admission process clearly. - SEO Optimization:
Conducted a complete SEO audit, optimized the website structure for better crawlability, improved page speed, and implemented on-page SEO (titles, meta tags, schema). - Content Strategy:
Optimized existing content and created keyword-rich pages targeting UPSC aspirants in Delhi and across India. - Technical SEO Fixes:
Fixed broken links, enhanced internal linking, and implemented schema markup for better search visibility. - Analytics Setup:
Integrated Google Analytics & Google Tag Manager to track traffic, user behavior, and leads effectively.
Results:
- Ranked on Google 1st page for competitive keywords like “IAS coaching in Delhi”, “Best UPSC coaching institute Delhi”, and “Insight IAS Delhi”.
- Improved organic traffic by 3x within 6 months.
- Boosted lead generation by 45% through SEO-driven visibility and optimized inquiry funnels.
- Delivered a fast, modern, and mobile-friendly website that enhanced user experience and brand credibility.
Links:
- https://insightdelhi.com/
