Ardas Classes
Ardas Classes
Meet the Client:
Ardas Classes is a dedicated coaching institute established to foster excellence among students by combining competitiveness with deep subject knowledge. Here is a summary of key information about the institute:
- Founder: Mr. Rakesh (B.A. Hons. Geography – BHU, M.A. Geography – University of Allahabad, JRF Qualified)
- Established: 2017
- Reputation: Known for its responsible faculty, personal guidance, and focus on building strong conceptual foundations for aspirants.
- Focus: Providing stepwise guidance with specialization in Geography and other subjects through expert faculties, online classes, and personal mentoring to help students achieve academic success.
The Objective:
To strengthen the digital presence of Ardas Classes, a coaching institute founded in 2017 with a focus on competitive exams and Geography specialization. The goal was to build a professional online identity, improve visibility on search engines, attract quality student leads, and grow engagement on social media.
Platform Used:
- Website Development: Custom-coded responsive website
- SEO Tools: Google Search Console, SEMrush, Ahrefs
- Local SEO: Google My Business optimization
- Analytics & Tracking: Google Analytics, Google Tag Manager
- Advertising Platforms: Google Ads, Meta Ads (Facebook & Instagram)
What We Did:
Custom Website Development
- Designed and developed a modern, SEO-friendly, and mobile-responsive website.
- Highlighted courses, Geography specialization, faculty details (Rakesh Sir), and online programs.
Search Engine Optimization (SEO)
- Researched and targeted high-intent keywords like “Best Geography Coaching,” “UGC NET JRF Coaching,” and “Geography Classes Online.”
- Implemented on-page and technical SEO to boost rankings.
- Published optimized content including blogs, FAQs, and student guidance material.
Social Media Management
- Managed Facebook & Instagram handles with engaging educational posts, exam updates, and student success stories.
- Built brand trust through reels, faculty highlights, and live session promotions.
Lead Generation & Automation
- Integrated enquiry forms, WhatsApp chat support, and CRM-based tracking.
- Ensured smooth communication and follow-ups with prospective students.
Results:
✅ Ranked on Google’s first page for key Geography-related coaching keywords.
✅ Website traffic grew by 3x in 6 months through SEO.
✅ Steady flow of quality student leads generated every month.
✅ Improved social media engagement with higher student interaction and reach.
✅ Established Ardas Classes as a trusted destination for competitive exam aspirants.
Links:
- https://ardasclasses.com
