Omission Collection Store
Omission Collection Store
Meet the Client:
Omission Collection Store is a one-of-a-kind destination curated by Puneet Tyagi, dedicated to delivering unique, handpicked collections that reflect taste, purpose, and personality. Since its inception, the store has carved a niche for itself by offering exclusive products and an authentic shopping experience that blends creativity with quality.
- Founder: Puneet Tyagi
- Reputation: Known for its distinctive curation, attention to detail, and a loyal customer base that trusts the brand for originality and excellence.
- Focus: Providing a thoughtfully selected range of fashion, lifestyle, or specialty products (customizable based on what the store actually offers), with an emphasis on quality, design, and customer satisfaction.
The Objective:
To establish a distinct and recognizable online identity for Omission Collection Store, a curated fashion and lifestyle brand by Puneet Tyagi, by building a stylish, modern website and implementing targeted SEO strategies. The goal was to drive organic traffic, attract niche fashion-forward customers, and position the brand as a go-to destination for premium collections.
Platform Used:
- Website Development: Custom-coded, fully responsive eCommerce-ready website
- SEO Tools: Google Search Console, SEMrush, Ahrefs
- Local SEO: Google My Business optimization
- Analytics & Tracking: Google Analytics, Google Tag Manager
What We Did:
✅ Custom Website Development
- Designed a clean, modern, and responsive website that reflects the premium and curated nature of the brand.
- Integrated intuitive navigation, dynamic product displays, and mobile-first UI.
- Focused on branding that aligns with elegance, exclusivity, and minimalism.
✅ Search Engine Optimization (SEO)
- Conducted in-depth keyword research around fashion, curated collections, and niche product categories.
- Implemented on-page SEO, including optimized meta tags, image alt text, and internal linking.
- Built a content strategy around product highlights, customer stories, and fashion tips to drive organic visibility.
✅ Local SEO Optimization
- Optimized Google My Business with high-quality visuals, updated store info, and targeted descriptions.
- Collected authentic customer reviews to boost credibility and enhance local rankings.
✅ Conversion & Lead Funnel Optimization
- Added WhatsApp chat, inquiry forms, and direct call buttons for seamless customer communication.
- Enabled eCommerce tracking, heatmaps, and user flow analysis using Google Tag Manager and Analytics.
Results:
✅ Achieved Top 3 rankings on Google for keywords like “curated fashion store”, “premium lifestyle products online”, and “exclusive collection store India”
✅ Website traffic increased 4x in 6 months through organic search
✅ Boosted customer engagement with 20%+ increase in session duration and lower bounce rate
✅ Generated a consistent stream of product enquiries and sales via organic and local search
✅ Positioned Omission Collection Store as a design-forward, trust-driven fashion brand in its niche
