Diademy IAS
Diademy IAS
Meet the Client:
Diademy IAS is a specialized coaching institute in India for the Civil Services Examination (UPSC CSE) with a strong reputation for its Accountancy Optional subject guidance. Here is a summary of key information about the institute:
- Founder: CA. Rahul Kumar
- Established: 2017
- Reputation: Known as one of the top institutes in India for UPSC Accountancy Optional preparation with proven results and successful selections.
- Focus: Providing specialized coaching for Accountancy Optional along with guidance for English Optional, focusing on conceptual clarity, exam-oriented strategy, and mentorship.
The Objective:
To improve the online visibility and user experience of Diademy IAS, a reputed UPSC coaching institute. The goal was to restructure the website for better UI/UX, boost organic traffic, and generate quality admissions leads through SEO.
Platform Used:
- Website Development: WordPress (custom theme optimization & restructuring)
- Analytics & Tracking: Google Analytics, Google Tag Manager
- SEO Tools: Google Search Console, SEMrush, Ahrefs, Yoast SEO
What We Did:
- Website Restructuring & UI/UX Improvement:
Redesigned the website architecture in WordPress for easy navigation, faster load time, and mobile responsiveness. Improved course pages, blogs, and lead capture forms to enhance user experience. - SEO Optimization:
Conducted a complete SEO audit, implemented keyword optimization for UPSC-related terms, improved on-page SEO (titles, meta descriptions, schema), and fixed technical SEO issues. - Content Optimization:
Optimized existing content and structured new content around high-ranking keywords to attract relevant organic traffic. - Analytics Setup:
Integrated Google Analytics & Google Tag Manager to track user behavior, lead submissions, and overall campaign performance. - Conversion Optimization:
Enhanced CTAs (Call-to-Actions), simplified enquiry forms, and improved landing pages for higher student conversions.
Results:
- Ranked #1 on Google 1st page for multiple high-competition keywords including:
“accountancy optional coaching in Delhi”
“best accountancy optional classes UPSC”
“UPSC accountancy optional coaching” - Achieved 2.8x growth in organic traffic within 5 months.
- Increased average session duration by 35%, indicating improved UI/UX and content engagement.
- Improved lead conversion rate by 30% through better site structure and CTAs.
- Delivered a modern, responsive, and student-friendly website experience that strengthened Diademy IAS’s digital presence.
Links:
- http://diademy.com/
